QUOTATION → WON TIME · MAY 2026 · 18 DELIVERED · 11-STAGE
Cycle-time cockpit 23 days avg · fastest 9d · slowest 47d · 5 stuck quotes
Time from Quotation Sent (stage 4) through Negotiation · Booking · Proforma · Payment Pending · Delivery Ready · to Delivered/Won (stage 10). Sales measures cycle timing only · Accounts owns final settlement truth · payment milestones are verified by Accounts. Test Drive may appear as activity overlay only · never a pipeline stage.
23D AVG5 STUCKCYCLE TIMING · CRM AGGREGATE
AVG DAYS↓ 15%
23
vs 27 Apr · ↓ 4 days · improving
FASTEST
9 days
D-26194 · Bentley · Khalid Ahmed
SLOWEST
47 days
D-26611 · finance pending · approval queue
STUCK QUOTES
5
quote sent >14d no progression · 612K exposure
HIGH-VALUE SLOW
3
deals > 400K + > 21d · GM review queue
Stage duration timeline7-stage flow · Quotation Sent → Delivered/Won · avg days at each
CRM funnel · stages standard4 · Quotation Sent138 deals · 21% drop to next
avg 7d
5 · Negotiation82 deals · 41% drop · biggest leak
avg 9d
6 · Booking / Reservation56 deals · 32% drop
avg 3d
7 · Proforma42 deals · 25% drop
avg 2d
8 · Payment Pending32 deals · 24% drop read-only
avg 4d
9 · Delivery Ready24 deals · 25% drop
avg 2d
10 · Delivered / Won18 deals · finalised
avg 1d
Total avg cycle: 28 days end-to-end · winners average 23d (faster reps), losers/stuck average 35-47d. Negotiation (stage 5) at 9d is the longest single stage · this is where high-value deals stall. Test Drive activity overlay (not a stage): 47 test drives recorded across these deals · TD-completed deals close 5x faster (see screen 068).
Slow deal risk panel5 stuck quotes · 3 high-value · GM review eligible
5 flagged
!
D-26611 · Mini Cooper SE 2024Sarah Khouri · K. Ahmed · Yas Mall · 47 days · finance pending · approval queue at Accounts
47d62K
!
D-26224 · Range Rover Sport 2024Mohammed Al Hashimi · S. Manager · SZR HQ · 32 days · trade-in adj at Sell Your Car
32d418K
!
D-26219 · Porsche Cayenne 2024Ahmed Al Shamsi · M. Hamoud · Dubai Marina · 28 days · 32K discount approval
28d381K
!
D-26201 · Toyota Land Cruiser 2024Tariq Al Mansoori · used · recond. estimate review · 24 days
24d218K
!
D-26188 · Audi Q7 2024Khalifa Al Nuaimi · S. Karim · 19 days · stuck at Booking · client travel
19d372K
Fastest closer paneltop 4 cycle times · coaching reference
Khalid Ahmed · SX-003 · Yas Mall
D-26194 Bentley Bentayga · 9 days end-to-end · TD completed at stage 3 · no negotiation stall · Booking-to-Won in 4 days. Pattern: pre-quotation TD + decisive proforma.
S. Karim · SX-007 · Yas Mall
D-26198 Mercedes G63 · 12 days · cash deal · no trade-in friction · Payment Pending cleared in 2 days via Accounts.
M. Hamoud · SX-011 · Dubai Marina
D-26210 Lexus LX600 · 15 days · trade-in BMW X5 closed cleanly · zero discount negotiation.
Pattern: under-21d closers
Common traits across the fastest 6 deals: TD scheduled before quotation · no discount stage · cash or pre-approved finance · single decision-maker contact. Replicate via TD-first scheduling policy at Vehicle Matched (stage 3).
Data rules6
- Sales measures cycle timing only · Accounts owns final settlement truth
- Payment milestones are verified by Accounts · Sales does not edit
- 11 pipeline stages remain standard · this view spans stages 4→10 only
- Test Drive remains activity / appointment only · never a pipeline stage
- Negotiation (stage 5) is the longest single stage · coaching priority
- Slow-deal flagging is operational guidance · final escalation decision sits with Lead Owner / GM