BRANCH PERFORMANCE · MAY 2026 · 4 BRANCHES · OWNER VIEW
Branch comparison cockpit 4.2M aggregate · 18 won · top: Yas Mall · drag: Reem Island
Sales & CRM operational comparison across all UAE branches for the current period. Sales summary only · final settlement truth owned by Accounts & VAT · inventory stock truth read-only · this is not a board-level executive dashboard. Use this surface to spot coaching opportunities and reallocate leads between branches.
TOP · YAS MALLDRAG · REEM ISLANDREAD-ONLY · CRM AGGREGATE
BEST BRANCH
Yas Mall
10 wins · 1.42M · 22% lift · top performer
TOP CONVERSION↑ 2.8 pts
8.4 %
Yas Mall · vs branch avg 5.6%
STUCK DEALS
12
across 4 branches · 2.8M combined value · >14d
MOST OVERDUE
SZR HQ
8 follow-ups > 7d · 2 critical > 14d
HIGHEST SALES
2.34M
Yas Mall · 56% of total · Abu Dhabi
Branch leaderboard4 branches · sales value descending · drilldown enabled
vs prior period
1
Yas Mall · Abu DhabiBr Mgr: S. Manager · 4 reps · 26 leads received · 11 active · 10 wins · 8.4% conv · 2 stuck
2.34M↑ 22%
2
SZR HQ · Sheikh Zayed RdBr Mgr: A. Branch Manager · 5 reps · 18 leads received · 6 active · 4 wins · 5.6% conv · 8 overdue followups
1.04M↑ 14%
3
Dubai MarinaBr Mgr: H. Manager · 3 reps · 14 leads received · 4 active · 3 wins · 4.8% conv · 1 stuck deal
620K↑ 8%
4
Reem IslandBr Mgr: J. Lead · 2 reps · 8 leads received · 1 active · 1 win · 3.2% conv · below target · escalation eligible
234K↓ 18%
Sales summary only · final settlement truth owned by Accounts & VAT module · this view does not claim branch P&L truth. Lead Owner ≠ Assigned Salesperson · counts above include both roles for branch scoping.
Branch KPI matrix11 metrics × 4 branches · sales aggregate
drilldown enabledMETRIC
Yas Mall
SZR HQ
Dubai Marina
Reem Island
Leads Received
26
18
14
8
Active Deals
11
6
4
1
Quotations Sent
18
11
7
3
Bookings
12
5
3
1
Delivered / Won
10
4
3
1
Lost
28
24
15
8
Conv. Rate %
8.4
5.6
4.8
3.2
Lost Rate %
28
38
35
42
Delivery Ready
4
2
2
0
SYC Inspections
6
3
2
1
Overdue Followups
3
8
2
4
Top + bottom insight cardsaction prompts · coaching focus
Top performer · Yas Mall · Abu Dhabi
10 wins · 1.42M · 8.4% conv · highest avg deal value · 4 reps consistently above target. Action: study Yas Mall playbook · share Khalid Ahmed (SX-003) close technique · replicate at SZR HQ.
Underperformer · Reem Island
1 win · 234K · 3.2% conv · -18% vs prior period · 2 reps below target · 14d coaching window before escalation. Action: assign senior coach · review lead allocation · consider redistribution to Yas Mall.
Operational risk · SZR HQ
8 overdue follow-ups (3 critical > 14d) · 4 stuck deals at Quotation/Negotiation stage · 1.04M revenue exposure. Action: A. Branch Manager to review cadence compliance (screen 070) · escalate stuck deals to Lead Owner today.
Data rules6
- Sales summary analytics only · final settlement truth owned by Accounts & VAT
- Inventory stock truth read-only · Sales never edits stock fields
- Branch comparison reflects sales aggregate · not branch P&L (Accounts owns)
- Underperformer flagging is operational guidance · not formal HR/performance review
- Lead Owner ≠ Assigned Salesperson · both roles counted toward branch scoping
- This is not a board-level executive dashboard · keep scope to Sales & CRM