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CADENCE COMPLIANCE · MAY 2026 · 8 OWNERS · 14 REPS · 3+3+5 RULE

Daily discipline cockpit 78% compliance · 320 leads in flow · 42 uncontacted · 28 overdue

Operational CRM follow-up discipline measurement. 3 first-day reminders + 3 day-2 reminders + 5 manual follow-ups after the third automated reminder. This is operational CRM reminder analytics only · not marketing automation · no campaign blast · no bulk customer messaging. Lead Owner ≠ Assigned Salesperson · both are measured separately below.

28 OVERDUE12 CRITICAL > 14DOPERATIONAL · CRM REMINDERS
This month · vs last BRANCH · ALLOWNER · ALLSLA TARGET · 24H 1STPERIOD · 30D
COMPLIANCE %↑ 6 pts
78 %
vs 72% Apr · target 90% · 12 pts to target
ON-TIME FOLLOWUPS
249
of 320 · within SLA window · 77.8%
OVERDUE↑ 8
28
7d+ since last touch · 12 critical > 14d
UNCONTACTED↑ 18%
42
24h+ no first contact · 12% of leads in
SLA BREACH
11
reassigns logged · 3 escalated to GM
3 + 3 + 5 reminder cadence health11-step automated + manual cadence · operational CRM rule
automated · not campaign
1
Day 1 · 1stauto · 9am
94%
2
Day 1 · 2ndauto · 1pm
88%
3
Day 1 · 3rdauto · 5pm
82%
4
Day 2 · 1stauto · 9am
74%
5
Day 2 · 2ndauto · 1pm
68%
6
Day 2 · 3rdauto · 5pm
62%
7
Manual 1day 3
48%
8
Manual 2day 5
35%
9
Manual 3day 7
28%
10
Manual 4day 10
22%
11
Manual 5day 14
18%

Reading the rail: Steps 1-3 (Day 1 auto reminders) maintain 82%+ compliance. The Day 2 drop to 74-62% is normal · steps 7-11 (manual follow-ups) reflect human cadence discipline · this is where coaching matters. After Manual 5 (day 14), the lead is auto-flagged for Lead Owner review · not auto-closed.

Overdue heatmap by age4 buckets × 4 branches · operational risk view
BRANCH
1d
2–3d
4–7d
8+d
Yas Mall
2
3
1
SZR HQ
4
5
3
8
Dubai Marina
1
3
2
2
Reem Island
2
3
5
5
TOTAL
9
14
11
15

SZR HQ + Reem Island own 67% of the 8+d critical bucket · cadence coaching priority.

Lead Owner vs Salespersontwo distinct roles · separately measured
Lead Owner
82%
Manager / team-lead role · SLA accountability · reassign authority · 8 owners · 4 above target · 2 below
Assigned Salesperson
74%
Customer-facing rep · daily activity · 14 reps · 9 above target · 5 below · 3 in coaching window

Why measure separately: Lead Owner owns SLA distribution and escalation; the Assigned Salesperson owns actual customer touches. A miss on either side is a different coaching conversation.

Trend vs previous period · 30d rollingcompliance % per week · 4-week window
W1 · 72%
W2 · 74%
W3 · 76%
W4 · 78%

+6 pts in 4 weeks · driven by Yas Mall (+12 pts) and Dubai Marina (+8 pts). SZR HQ flat at 72%. Reem Island at 68% (-2 pts) · escalation eligible. Operational discipline improving · still 12 pts below 90% target.

Operational reminder · this is not marketing automation
The 3+3+5 cadence governs internal CRM reminder discipline · it is automated for the rep, not the customer. No bulk customer outreach · no campaign blast · no scheduled WhatsApp/SMS waves. Each touch is one-to-one and human-initiated after step 4. Outbound messaging policy lives in Settings · cadence rules are operational only.
Data rules6
  • Operational CRM reminder analytics only · not marketing automation
  • No bulk customer messaging · no campaign blast · no scheduled WhatsApp/SMS waves
  • 3+3+5 cadence governs internal rep reminders · automated for the rep, not the customer
  • Lead Owner ≠ Assigned Salesperson · two distinct roles measured separately
  • After Manual 5 (day 14) the lead is auto-flagged for Lead Owner review · not auto-closed
  • Outbound messaging policy lives in Settings · this surface measures discipline only