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LEAD SOURCE PERFORMANCE · MAY 2026 · ALL BRANCHES · 11 SOURCES

Lead source intelligence 320 leads · 11 sources · 18 won · 5.6% overall conversion

Source-quality analytics for the 11 standard lead sources. Conversion funnel breakdown per source: first contact → qualified → quotation → booking → delivered/won. "Other" source requires a free-text note at capture (standard rule). CRM operations data · read-only · Sales summary.

320 leads · 30d 2 high-volume / low-conversion sources flagged Read-only · CRM operations
Branch · AllSource · AllCustomer type · AllLead owner · All
TOP CONVERTING↑
Repeat customer
64% won rate · 14 leads · 8 wins · 6d avg
Highest-quality source · prioritize
SLOWEST T1C↓
Other
24 days avg first contact · 8 leads
Free-text capture · note required
HIGH VOL · LOW CONV
Google & Paid Ads
105 leads · 15% combined won · 18-22d avg
Audit ad spend efficiency
EST. REVENUE CONTRIB.↑ 18%
4.2M
aggregate across all sources
Sales summary · estimate
Source funnel matrix11 standard sources · funnel by stage · avg time to first contact + avg deal value + quality score
11 / 11 sources shown
SOURCE
LEADS
1ST CONTACT
QUALIFIED
QUOTATION
BOOKING
WON %
T1C AVG
AVG VALUE
QUALITY
Walk-in
38leads
95%
84%
71%
47%
42%
11 days
252K
HIGH
Referral
24leads
100%
92%
75%
58%
50%
8 days
278K
HIGH
Repeat customer
14leads
100%
100%
85%
71%
64%
6 days
298K
HIGH
Website
42leads
88%
64%
48%
24%
19%
14 days
218K
MID
WhatsApp inbound
31leads
90%
71%
52%
26%
22%
12 days
224K
MID
Google
58leads
78%
52%
34%
18%
15%
18 days
208K
MID
Marketplace
28leads
82%
61%
42%
20%
17%
16 days
212K
MID
Paid Ads
47leads
70%
38%
24%
12%
9%
22 days
198K
LOW
Influencer
18leads
72%
44%
28%
14%
11%
20 days
186K
LOW
Phone call
12leads
85%
58%
38%
17%
14%
15 days
202K
MID
Other
8leads
62%
32%
18%
8%
5%
24 days
178K
LOW
Source set is standard. The 11 sources above (Walk-in · Referral · Repeat customer · Website · WhatsApp inbound · Google · Marketplace · Paid Ads · Influencer · Phone call · Other) are the only allowed values at lead capture. "Other" requires a free-text note · audit-anchored. New sources are added only via Settings & Admin (not Sales).
Data rules5
  • 11 lead sources are a standard set · Settings & Admin adds new sources, not Sales
  • "Other" source requires a free-text note at capture · audit-anchored
  • Source-quality score is operational signal · not final attribution truth
  • Lead source analytics surface ad-spend efficiency · do not replace Marketing module
  • No bulk messaging / no campaign automation triggered from this surface