Distribution rules routing priority stack · evaluated top-down
Inbound lead routing logic · evaluated in priority order until a match. Manual override always available · audit-logged. No campaign automation · no bulk messaging. One-to-one outreach only after assignment.
If lead estimated value > 500K · route to senior salespeople only · across all branches.
Customer city in (Abu Dhabi, Al Ain) → Yas Mall · in (Dubai, Sharjah) → SZR HQ or Dubai Marina round-robin.
WhatsApp Business inbound → assign to nearest available owner with active WhatsApp Business number · K. Ahmed · A. Karim · S. Hammadi.
Vehicle interest in (Bentley · Rolls-Royce · Maybach · G-Wagon) → route to luxury-certified owners only · K. Ahmed · M. Hamoud.
Customer preferred language Arabic → route to native Arabic owner pool. UAE-national leads default to Arabic preference unless overridden.
No prior rule matched → assign by round-robin within branch · skip owners over capacity (>100%) and on leave. Always lands with an active owner.
Sat-Sun inbound → route to weekend coverage roster only. Paused while roster is rebuilt for May.
P4 (luxury) and P5 (Arabic) both match for some leads · P4 wins by priority. Consider merging if intent is the same.
Data rules4
- Rules evaluated top-down · first match wins · manual override always allowed
- No campaign automation · no bulk outreach · routing only
- Inactive rules preserved for history · cannot be deleted destructively
- Owner skipped if over capacity (>100%) or on leave · falls through to round-robin